TOP

Commercial Cloud Malls

                                                                                   

 

Introduction

 

 

The future of Retail lies within the idea of an Omni Channel retail environment. Consumers today are becoming accustomed to the idea of being able to purchase specific categories of products within different channels. Items such as Gifts, Clothing, Shoes and Electronics lean towards a digital environment, whereas items such as Groceries and Convenience food items will focus on the brick and mortar channel. Reframing the Retail brick and Mortar environment and viewing every retailer as a warehouse would form the blue ocean strategy for the future of the brick and mortar environment.

 

Two items define the shopping behavior today, impulse purchasing and immediate gratification. Impulse purchasing lends itself to a smart digital and selling strategy where consumers are lured into purchasing items based on the allure of price points and the opportunity cost of not purchasing immediately due to the increased price at a later stage. The factor of immediate gratification is why people frequent the Malls, but due to the constraints of time and environment, customers are drawn into a no time now mindset, and push the purchasing decision to a later time.

 

Convenience and ease is a focus point for consumers. Added to this is great customer service. The pains that consumers face are the 3-5 day waiting period for their online item delivery. The Malls once reframed become an ever opened online pickup location, mitigating the long waiting periods. This will allow purchasing and footfall to increase within the Mall.

 

Understanding consumer behavior will merge impulse purchasing and immediate gratification by understanding that once a consumer purchases a product, they want to wear and use it immediately. Online currently does not fully cater for immediate gratification, which is the possible flaw within this Model. Many international firms have realized the power of immediate gratification, and have positioned themselves as brick and mortar as well as online.

 

Increasing revenue for Malls within the quiet times will also allow for easier payment of the square meter retail space. Understanding the timed purchasing  behavior of customers at their places of work or at home will allow for a strategy to redirect revenue during the 9am-12pm bracket and again during  the 2pm-4pm bracket which form part of the weekday slow revenue generation times of brick and mortar. If consumers can’t get to the Mall, take the Mall to the consumers.

 

Many Online retail companies focus their selling strategy on email campaigns with newsletters early in the morning. Peak purchasing is taking place between 9am and 11.30 am. This time is when all the deals and sales are being eaten up by customers. This means that customers are online at their desktops, laptops and cellphones at these times, which is regarded as peak times for the online retail sector. The same demand can be redirected to Malls if they have a platform and requirements to manage the process.

 

The White labelled Omni Channel Marketplace.

 

The White labelled Omni Channel Marketplace product being proposed caters for a multi vendor management system(each seen as cloud warehouses), managed by each vendor within each vendors own dashboard. This means that each vendor will have their own Database of orders, information about customers and all information about items ordered and the frequency of the items being ordered, all vendors within one platform. The dashboard will allow for the store to be opened and closed automatically at specific times, for a list of all complete orders, orders that need to be paid for. The Dashboard allows the vendor to add items into the special highlighted categories.

 

The platform is regarded as a house of brands within a cloud Mall. The system works exactly like a Mall, where the customer goes in, orders a product, pays and fulfillment is done by the store. Once a customer places an order, and payment is complete. The store receives a notification on their tablets which will be setup within each store, and an email that a customer has purchased the product. The store then picks the item from the floor or storeroom, and then packs the item for the customer. The customer then walks into the store, fetches the item after showing the order number and a form of identification, wherefrom the item is then handed to the customer.

 

The software has 3 dashboards which are interconnected with emails.

Vendor – Each Vendor has control and access to all their products, order information, sale information, blog information and more

Shopper – Each shopper has access to monitor all products that they purchased

Delivery – If delivery is included as part of the service, there is a whole delivery management system built in that is based on GPS and inter-province delivery.

The idea is to be able to take the Mall into the realm of Exponential exposure across boundaries.

 

Wishlists are built into the system to ascertain items that customers want to buy. A full tracking system of all orders will lend more data on the items being purchased, and therefore a constant strategy adjustment. Controlling the database of all customers and being able to continuously send them information on items and allowing them to go in and purchase, will continuously keep a constant flow of revenue and feet flowing into the Mall. This will then impress a weekly trend, then a Habit and thereafter a permanent customer.

 

Steps to get started.

 

·         The first Step is Vendor or Store registration. This entails loading a logo with dimensions of 460*300 pixels and registering the location of the store within the Mall. The initial details as registered within the dashboard will be duplicated as the store managers details.

 

·         The next step will be to verify with the specific store a signoff on who will receive the orders and emails, and thereafter the system adjusted with the store managers/supervisors details. Each dashboard will have 2 email addresses. The registered persons email address and the store managers email address. This will mitigate the risk of someone missing an order. Each person will be able to go and check if the order has been packed, and if not, can make the relevant changes on the go.

 

·         The tablet(Supplied by MALL or by the White labelled team(additional charges will apply)) is then loaded and setup at the point of sale. This will then be fully setup for taking orders once the store has been fully setup with products. The supervisor can make immediate stock adjustments within the live environment. Supervisors can also remove and walk around with the tablet. A moving POS system.

 

·         A team member of the White labelled team(Initial setup and support team) who will manage support will take care of all the loading of the products and assist the store with the initial load. This will take around 15/20 hours to get all items fully loaded per store per the stores requirements on descriptions(store to supply), pics(store to supply) etc

 

·         Store Managers/Supervisors and assistants within the store will be fully trained on setting up products and will be able to adjust online stock quantities, add specials and manage the fulfillment process.

 

·         Once the store is completely ready for trading, the store will be taken into the live environment.

 

Fulfillment

 

·         Customers will then browse and do the purchase of an item.

·         Once the purchase is fully complete(credit card has been charged), the order will be forwarded to the relevant vendors/Stores tablet, managers email address, supervisors email address, and a MALL email address that is setup with a unique order number associated with the order. The order and order number will also be emailed to the customer.

 

·         The system will then request for the order to be clicked as packed(this will mean that the person at the point of sale will need to go and get the relevant garment, pack into the relevant packaging, and then click packed. This will then push an email to the customer to say their garment is ready for collection.

 

·         Orders that will come through can be monitored within the Admin backend to ascertain if the item has been packed and ready for fulfillment.

 

·         When the customer comes into store, the customer will give the order number. The customer must confirm identification as per the order and once the item is delivered, a delivered button must be pressed. The order is then closed. The order will have an online presence, which the customer can use if they need to return the product.

 

·         Should there be multiple orders from multiple vendors within the same Mall, the system will break the order into multiple sub order numbers which will then be allocated to each of the vendors tablets/accounts. The same process will follow where the customer must produce identification when picking up with the order and sub order numbers.

 

·         Should The Mall request that items should be delivered, the system pushes to a live delivery backend, where delivery companies can accept pickup of their orders.

·         All vendors will directly receive their orders, and will directly fulfill all the orders.

·         Email notifications are sent to all parties during each step as detailed above.

·         The Mall will receive the funds, wherefrom they will make daily/weekly payments into the relevant banks of the retailers.